My Work Packages Brands Agency Partner With Me
Eric Bussey — Gear & Grit
@GearAndGrit · TikTok
@GearAndGrit

GEAR & GRIT

I'm Eric Bussey — a 40+ TikTok Shop creator with over a decade in e-commerce and marketing. I create content that doesn't just get views. It moves product.

$2M+
GMV Generated
44M+
Total Views
35K+
Followers
$2,000,000+
GMV Generated
44M+
Total Views
60%+
Male 35+ Audience
135K+
Units Sold — One Product

MY AGE IS MY
SUPERPOWER.

Most creators are chasing trends. I'm out here actually using the gear — on trails, in the workshop, around the house. My audience trusts me because they know I won't put my name behind something I don't believe in.

I spent over a decade in e-commerce and direct response marketing before TikTok Shop existed. I understand what makes people buy — not just watch. Every video I make is built around strong hooks, clear messaging, and real-world use that keeps people watching all the way to the cart.

My 35+ male audience isn't scrolling for entertainment. They're researching purchases. They have buying intent. And they trust a guy who actually looks like them.

Tools Outdoors Home Mountain Biking Fitness & Recovery Camping Trucks EDC Workshop Gear Power Stations Family Life
"Content that helps products sell — not just get views."
10+ years in e-commerce & direct response — I understand conversion, not just content.
40+ creator in a saturated space — my demographic is underserved and over-indexed for purchasing intent.
Coach & manage creator teams — I don't just make content; I build creator ecosystems for brands.
Real products, real use — no scripts, no forced vibes. My audience can tell the difference.

TWO WAYS TO
PARTNER WITH ME

Whether you need a creator for your next drop or you're ready to build a full TikTok Shop machine — there's a path for you.

01

WORK WITH ME
AS A CREATOR

You've got a product. I'll create authentic, conversion-driven short-form videos and post them to my TikTok audience — or hand them over for your ads.

  • UGC Video Packages — single, 3-pack, or 6-pack
  • TikTok Shop Affiliate — product links, commission + flat fee
  • Spark Ads Content — license-ready for your paid campaigns
  • Product Demos & Proof Videos
  • Whitelisting — run ads from my handle
  • Launch Content Packages
How I Work With Brands
02

SCALE YOUR
TIKTOK SHOP

Need more than one creator? Looking to build a real presence on TikTok Shop? My agency, Rev7n, works with brands to build and scale creator ecosystems — from zero to consistent revenue.

  • TikTok Shop Launch Strategy
  • Affiliate Creator Recruitment
  • Content & Campaign Systems
  • Creator Management
  • Performance Tracking
  • White-Glove Brand Onboarding
Learn About Rev7n →

CONTENT THAT
DRIVES SALES

Real videos. Real numbers. Built on strong hooks, clear messaging, and content that feels native — not advertised.

Add TikTok embed
16.3M Views
Viral
Top Performing Video
Add TikTok embed
11.4M Views
Viral
Featured Content
Add TikTok embed
5.3M Views
FossiBot
Indestructible Phone Test
Add TikTok embed
530K Views
True Classic
T-Shirt Pack Review

* Add your TikTok video links to replace the placeholders above.

135K+
Units Sold
TikTok Shop

ERGONOMIC PILLOW — FROM LAUNCH TO 135,000 UNITS

A single product needed a creator who could speak to their core audience: adults who actually sleep and actually hurt. I made a video that felt like a trusted recommendation from a guy who tried it — not a sponsored post. It helped kick off over 135,000 units sold on TikTok Shop. I now coach and manage a creator team for the brand.

BRANDS I'VE
PARTNERED WITH

From scrappy launches to established brands — I've driven sales across tools, fitness, tech, apparel, and more.

TRUE CLASSIC
Apparel
FOSSIBOT
Consumer Tech
CASED
Mountain Biking
YOUR BRAND
Could Be Next

Audience Demographics

Primary Gender 60%+ Male
Primary Age Range 35–54
Location Primarily US
Followers 35K+ (Growing)
Views (Last 12 Months) 19M+
Lifetime Views 44M+

Product Categories That Perform

Tools Outdoor Gear Home Improvement Mountain Biking Fitness & Recovery Power Stations Camping Trucks & Auto EDC Workshop Sports Family Products Consumer Tech Apparel
Buying Intent High
Audience Trust Level Very High

VOLUME IS WHERE
THE MAGIC HAPPENS.

I'll be straight with you: 1–3 videos won't move the needle. Here's why I only take on brands ready to actually win.

1–3 Videos

Most creators will take your money, post a few videos, and call it done. But TikTok doesn't work that way — and neither do I.

  • Not enough data to know what's working
  • One angle, one shot — no room to iterate
  • Algorithm barely registers you as a signal
  • No time to find the hook that goes viral
  • Brands walk away thinking "TikTok doesn't work"

READY TO ACTUALLY
MOVE THE NEEDLE?

I work with brands who are serious about TikTok Shop — not just testing the waters. Tell me about your product and your goals, and I'll put together a custom package built around what it actually takes to win.

Let's Talk →

READY TO BUILD A
REAL TIKTOK SHOP
PRESENCE?

Partnering with me as a creator is one thing. But if you're serious about scaling on TikTok Shop — building affiliate systems, recruiting the right creators, and running consistent campaigns — that's what Rev7n is built for.

Rev7n is my agency. We've helped brands go from zero TikTok presence to consistent shop revenue through white-glove strategy, creator recruitment, and content systems built around what actually works.

TikTok Shop launch strategy & setup
Affiliate creator recruitment & management
Content & campaign systems that scale
Built by people who operate inside TikTok Shop daily
Visit Rev7n →
Rev7n Agency
White-Glove TikTok Shop Growth

LET'S BUILD
SOMETHING THAT
SELLS.

Ready to get your product in front of 35K+ real buyers? Tell me about your brand and what you're looking to do — I'll get back to you within 24 hours.

Phone / WhatsApp
(678) 245-9930
TikTok
@GearAndGrit